University of Maine at Farmington 2017-2018 Catalog

 
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Context

Outdoor Recreation Business Administration
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Degree Earned
Bachelor of Arts: Outdoor Recreation Business Administration

About the Concentration:
 
The Outdoor Recreation Business Administration program is housed in the Department of Business Economics in the Division of Social Sciences, and Business. This concentration is designed to develop skills and a knowledge base that will allow students to pursue careers in the Outdoor Recreation and Tourism sector in Western Maine or elsewhere. The focus of the program is to develop specific competencies and business skills that will facilitate career progression in the existing snow sports, golfing, river industry, hiking and camping resorts, service and retail businesses that provide the economic core of the tourism and recreation industry in Western Maine and many other regions nationally and globally.

Learning Goals:
Students will be able to:
  • articulate their ideas in an effective manner, by speaking and writing coherently.
  • understand and analyze a broad range of issues by engaging analytical inquiry, informational literacy, ethical reasoning, problem solving skills and a broad multidisciplinary knowledge base.
  • understand the principles related to the development of human capital and effective leadership from an organizational and personal perspective.
  • demonstrate an understanding of business practices appropriate to managing and developing an organization operating in the outdoor recreation sector.
  • demonstrate an understanding of business and economics principles and practices appropriate to achieving a competitive advantage in the outdoor recreation sector.
  • demonstrate an understanding of the opportunities and challenges facing the outdoor recreation sector, with particular emphasis on Western Maine.
  • develop an appreciation of the value of life-long learning.
 
Outcomes Inherent in the Goals:
  • Students will be able to communicate effectively. Oral and written communications will be coherent, articulate and will follow an appropriate professional style.
  • Students will be able to present (orally or in writing) analyses and discussions that demonstrate the appropriate use of analytical inquiry, informational literacy, ethical reasoning, problem solving skills and a broad multidisciplinary knowledge base in solving problems, analyzing cases and discussing issues related to outdoor recreation businesses.
  • Through papers, projects, exams, and discussions students will demonstrate:
    • their understanding of human capital development principles and the development of leadership and interpersonal skills;
    • their ability to apply relevant business practices;
    • an awareness of strategies facilitating the development of a competitive advantage, for organizations in the outdoor recreation sector;
    • an awareness of the opportunities and challenges facing the outdoor recreation sector, with particular emphasis on Western Maine, including how geography, people and the environment impact, and are impacted by, the development of a region.
  • Students will demonstrate an understanding of business practices, goal setting, leadership and interpersonal relations through their performance in professional situations.
  • Students will show a commitment to lifelong learning.

 

MAJOR REQUIREMENTS

BUS 130 Introduction to Recreation and Tourism 4
     
Either:    
ECO 101S Macroeconomics, OR 4
ECO 102S Microeconomics  
     
Either:    
BUS 208 Accounting Principles, OR 4
BUS 240 Financial Management for Recreation and Tourism        
     
Either:    
BUS 210 Principles of Management, OR                                                            4
BUS 222 Hospitality Management       
     
BUS 220 Principles of Marketing   4
     
Either:    
BUS 310 Human Resources Management, OR 4
BUS 315 Human Resource Development                                    
     
BUS 360 Entrepreneurship 4
BUS 480 Service Operations Analysis, Design and Management 4
ECO 228 Environmental and Natural Resource Economics       4
 
Either:    
BUS 225    Retailing Operations, OR     4
BUS 260 Resort Management  
     
Advanced Marketing, either:
BUS 320 Consumer Behavior, OR 4
BUS 323 Digital Marketing, OR  
BUS 326 Social Media Marketing, OR  
BUS 337 International Marketing                                                                          
 
Recreation courses  (8 credits from the following):
 
BUS 229       Alpine Operations Leadership and Management                                                  4
REC 103   River Industry                                                                                         2
REC 104 Camping and Hiking 2
REC 105 Golf 2
REC 106 Inland Fisheries 2
REC 107 Adventure Education 2
SKI 120 Orientation to Alpine Operations 4
SKI 122 Theory of Ski Industries 2
Other courses from Business, Alpine Operations, or Recreation as approved by ORBA Faculty.
 
People and Place (8 credits of the following):
 
ANT 240S   Culture Ecology                                                                              4
GEO 200S Geographical Imaginations 4
GEO 212S Latin America: Peoples and Environment 4
GEO 214S Asia: Peoples and Environment 4
GEO 219S Geography of Maine 4
GEO 320 Economic Geography 4
GEO 331 Nature and Society 4
GEO 332S Cultural Geography 4
GEO 340 Land Use 4
GEO 343 Town and Regional Planning 4
HTY 240S History of Maine 4
     
SKI or REC Maximum of 4 credit hours:
     
REC 106 Principles and Practices Inland Fisheries and Wildlife in Maine 2
REC 132 Recreation of Western Maine 2
SKI 120 Orientation to Alpine Operations 4
     
  Total 60
  Internship 6
  Total for major 66
 
GENERAL EDUCATION REQUIREMENTS
For specific information about general education requirements and expectations, see the  General Education Requirements in the Academic Programs section of this catalog.
 
Various minors could be undertaken within this degree.
 
MINIMUM TOTAL OF CREDITS FOR THE DEGREE: 128

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