University of Maine at Farmington 2016-2017 Catalog
 
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Outdoor Recreation Business Administration
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Degree Earned
Bachelor of Arts: Outdoor Recreation Business Administration

About the Concentration:
 
The Outdoor Recreation Business Administration program is housed in the Department of Business Economics in the Division of Social Sciences, and Business. This concentration is designed to develop skills and a knowledge base that will allow students to pursue careers in the Outdoor Recreation and Tourism sector in Western Maine or elsewhere. The focus of the program is to develop specific competencies and business skills that will facilitate career progression in the existing snow sports, golfing, river industry, hiking and camping resorts, service and retail businesses that provide the economic core of the tourism and recreation industry in Western Maine and many other regions nationally and globally.

Learning Goals:
Students will be able to:
  • articulate their ideas in an effective manner, by speaking and writing coherently.
  • understand and analyze a broad range of issues by engaging analytical inquiry, informational literacy, ethical reasoning, problem solving skills and a broad multidisciplinary knowledge base.
  • understand the principles related to the development of human capital and effective leadership from an organizational and personal perspective.
  • demonstrate an understanding of business practices appropriate to managing and developing an organization operating in the outdoor recreation sector.
  • demonstrate an understanding of business and economics principles and practices appropriate to achieving a competitive advantage in the outdoor recreation sector.
  • demonstrate an understanding of the opportunities and challenges facing the outdoor recreation sector, with particular emphasis on Western Maine.
  • develop an appreciation of the value of life-long learning.
 
Outcomes Inherent in the Goals:
  • Students will be able to communicate effectively. Oral and written communications will be coherent, articulate and will follow an appropriate professional style.
  • Students will be able to present (orally or in writing) analyses and discussions that demonstrate the appropriate use of analytical inquiry, informational literacy, ethical reasoning, problem solving skills and a broad multidisciplinary knowledge base in solving problems, analyzing cases and discussing issues related to outdoor recreation businesses.
  • Through papers, projects, exams, and discussions students will demonstrate:
    • their understanding of human capital development principles and the development of leadership and interpersonal skills;
    • their ability to apply relevant business practices;
    • an awareness of strategies facilitating the development of a competitive advantage, for organizations in the outdoor recreation sector;
    • an awareness of the opportunities and challenges facing the outdoor recreation sector, with particular emphasis on Western Maine, including how geography, people and the environment impact, and are impacted by, the development of a region.
  • Students will demonstrate an understanding of business practices, goal setting, leadership and interpersonal relations through their performance in professional situations.
  • Students will show a commitment to lifelong learning.

 

MAJOR REQUIREMENTS

BUS 130 Introduction to Recreation and Tourism 4
Either:    
ECO 101S Macroeconomics                                            OR 4
ECO 102S Microeconomics  
     
BUS 210 Principles of Mangement 4
BUS 280 Hospitality and Tourism Management 4
BUS 220 Principles of Marketing 4
     
BUS 208 Financial Accounting                                       OR 4
BUS 240 Financial Management for Recreation and Tourism  
     
ECO 228 Environmental and Resource Economics 4
Either:    
BUS 225 Retail Operations                                             OR 4
BUS 260 Resort Management  
     
BUS 360 Entrepreneurship 4
     
BUS 310 Human Resources Mangement                           OR 4
BUS 315              Human Rescourses Development  
     
BUS 480               Services Operations Management 4
 
Choose one from:
 
BUS 320 Consumer Behavior 4
BUS 323 Digital Marketing 4
BUS 326 Social Media Marketing 4
BUS 337 International Marketing 4
 
Recreation courses  (8 credits from the following):
 
REC 103        River Industry 2
REC 104 Camping and Hiking 2
REC 105 Golf 2
REC 106 Inland Fisheries 2
REC 107 Adventure Education 2
SKI 120 Orientation to the Snowsports Industry 4
SKI 122 Theory of Ski Instruction 2
 
Recreation, Tourism, People and Place (8 credits of the following):
 
ANT 240S                Culture Ecology       4
HTY 240 History of Maine 4
GEO 200S Geofraphical Imaginations 4
GEO 212 Latin America: Peoples and Environment 4
GEO 214 Asia: Peoples and Environment 4
GEO 219S Geography of Maine 4
GEO 320S Economic Geography 4
GEO 331S Nature and Society 4
GEO 340S Land Use 4
GEO 343S Town and Regional Planning 4
  SKI or REC-Maximum of 4 credit hours:  
REC 132 Recreation of Western Maine 2
REC 106 Principles and Practies Inland Fisheries and Wildlife in Maine 2
SKI 120 Orientation to Alpine Operations 4
  Total Recreation, Tourism, People and Places 8

Internship  (minimum 6 credits)

 
Total Credits for the Major: 66
 
 
GENERAL EDUCATION REQUIREMENTS
For specific information about general education requirements and expectations, see the  General Education Requirements in the Academic Programs section of this catalog.
 
In order to be successful in a career in the recreation / tourism industry, it is strongly recommended that students consider the following courses for purposes of meeting the general education requirements:
 
Fine Arts:
ART 112A                Digital Imaging
 
Humanities:
Any foreign language course or any course dealing with a different culture
 
Natural Sciences:
ENV 110N                Introductory Environmental Science
GEY 101N                Environmental Geoscience
 
 
Social Sciences:
ANT 101S         Introduction to Cultural Anthropology                 
GEO 103S Peoples and Environments
GEO 219S Geography of Maine
GEO 320S Economic Geography
GEO 331 Nature and Society
GEO 340 Land Use
HTY 240S Maine History
HTY 247S History of Canada
SOC 101S Introduction to Sociology
 
Electives (Recommended Courses)
Students hoping to pursue a career in the recreation / tourism industry should consider
the following electives:
 
ANT 300                Food and Culture
BUS 310    Human Resources Management
BUS 311 Management and Organizational Behavior
BUS 491 Strategic Management
GEO 337 Environmental Regulations
GEO 340 Land Use
HEA 101 Health and Society
HEA 102 Group Fitness Instructor Training
HEA 120 Emergency Medical Response/Principles and Practices
HEA 245 Nutrition and Ecological Concerns
REC 132 Recreation of Western Maine
REC 133       Outdoor Recreation Leadership and Management (2 credits)
REH 381 Grantwriting
 
MINIMUM TOTAL OF CREDITS FOR THE DEGREE: 128
 
 
Recommended Minors: Environmental Science; Geography

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