University of Maine at Farmington 2020-2021 Catalog

 
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Business
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  BUS 101S - Business, Society and Sustainability

This course assumes businesses are allowed to exist and operate by society, which gives them social legitimacy, and focuses on the social and ethical responsibilities that organizations and the people that own and manage them have in return to society. The course reviews the impacts that businesses have on stakeholders from a management perspective, and how these issues have to be strategically and operationally managed by such organizations. Topics covered include personal and business ethics, the role of governments and technology, crisis management, and the impacts on consumers, employees, the environment and the community. The course also reviews the assessment of corporate social performance and reporting thereon. Prerequisite(s): No prerequisites. Every year.



Credit: 4

  BUS 130 - Introduction to Recreation

This course provides an introduction to recreation. It will focus on outdoor recreation, both commercial and community-based, related travel, tourism and hospitality components, as well as recreation programming. In addition to addressing the need for recreation for all people throughout the life cycle, it will examine the initiation and management of a recreation business, including start-up strategies, feasibility studies, financing sources, financial and strategic management, marketing and operations management. This course does not count as a Business elective for the Business-Economics Program. Students taking this course may not receive credit for REC 130.  Prerequisite(s): None.



Credit: 4

  BUS 206 - Financial Planning

This course examines and analyzes many of the spending, saving and borrowing decisions which dramatically impact the lives of most individuals: planning personal finances, credit management, evaluating mortgages and other loans, leasing decisions, insurance management, personal investments, retirement and estate planning. Prerequisite(s): None. Every three years.



Credit: 4

  BUS 208 - Accounting Principles

In this course we examine various aspects of managerial and financial accounting including fundamental accounting relationships and analyses of the primary financial statements (balance sheet, income statement and statement of cash flows). Also including planning, control, cost analysis and the use of managerial accounting information in decision-making. The course adopts a user perspective with an emphasis on using and understanding published financial statements, as well as internal business information for managerial decision making. Every year.



Credit: 4

  BUS 210 - Principles of Management

The principles, skills, and tools of management: planning, organizing, directing and controlling the activities of the administrative unit. Human and technical sides of work are examined through a behavioral analysis and a survey of analytical decision making techniques. The theory and application related to management in the global business environment and topics, including strategic planning, organization structure and design, motivation, nature of leadership, and entrepreneurship are studied and analyzed throughout the course. Prerequisite(s): Sophomore standing. Every year.



Credit: 4

  BUS 220 - Principles of Marketing

Introductory, primarily business oriented, micro-marketing analysis. The marketing concept is studied through analysis of the four P's (product, price, place, and promotion) as the controllable variables marketing managers blend into a marketing mix to satisfy a particular target market.  It includes an analysis of the marketing, marketing systems, and organization of marketing efforts. This course captures the essence of the role of marketing in consumer needs and marketing activities. Prerequisite(s): Sophomore standing. Every year.



Credit: 4

  BUS 222 - Hospitality Management

This course provides an overview of the structure, conduct and business performance of the hospitality industry, and the relationship between hospitality and tourism. The following dimensions will be examined: Food and beverage, lodging, hospitality operations management, resorts, conventions, events, attractions, travel and tourism and other related operations will be examined. Types of accommodation, services, the functioning of housekeeping, front office, and restaurant services will be examined.  The course will also examine cultural and economic trends and include an orientation to customer service. Prerequisites: Outdoor Recreation Business Administration major, Business Economics major, Business minor or permission. Every two years.



Credit: 4

  BUS 225 - Retail Operations

This course will help students understand the nature and function of retailing by considering customer service, analysis of retail markets and the process of managing the retail mix. Pertinent management issues including retail facilities (location and layout), advertising and promotion, retail finance and pricing, the buying function, and managing, developing, and leading employees. Every two years. 



Credit: 4

  BUS 229 - Alpine Operations Leadership and Management

The principles, skills, and tools of management: planning, organizing, directing and controlling the activities of the administrative unit are covered in this class. The application management and leadership skills in the business environment specifically related to ski and resort operations are covered including topics such as strategic planning, organization structure and design, motivation, and nature of leadership. Particular attention is paid to leadership styles and strategies.  Examples from event planning will be used when discussing organizing, planning and control. This course will cover marketing as a management function, and will include a brief introduction to communications strategies and tools, including the use of Social Media.  Business Economics and Business Psychology Majors cannot use this course as a program elective. Prerequisite: BUS130 or sophomore standing. Every second year.



Credit: 4

  BUS 240 - Financial Management for Recreation Tourism

This course will serve to help students understand the nature and functioning of financial management.  It will introduce the students to the principles of financial reporting, profitability analysis, and financial management, including but not limited to an introduction to raising capital, time value of money, working capital management and capital budgeting. This course cannot be used as a Business elective for the Business-Economics program. Prerequisite(s): None. Every year.



Credit: 4

  BUS 260 - Resort Management

This course will examine the operations and management of resorts, including hotel operations. Guest relations, amenities and facilities design and management, event management, customer service, leadership, communications and problem solving will be covered. Students will also be exposed to techniques used for data analysis, and service measurement, to assess operational performance and efficiencies, and staff turnover. Prerequisites: Outdoor Recreation Business Administration major, Business Economics Major, Business Minor or instructor permission. Every two years.



Credit: 4

  BUS 277 - Special Topics in Business

The study of a specialized topic not offered in the usual curriculum. Varies. 



Credit: 2-4

  BUS 310 - Human Resources Management

Human resources management presented as an integrated set of activities: developing human resource planning, job description and analysis, labor management relations, compensation, performance appraisal, training and career development. A comprehensive review of global competitive advantage in relation to the work environment is provided to develop the skills necessary for human resources management. Prerequisite(s): BUS 210 and junior standing, or permission of instructor. Every three years.  



Credit: 4

  BUS 311 - Management and Organizational Behavior

A seminar course of advanced study of the field of management with application made to the concepts of individual, group and organizational behavior. Students will analyze individual differences, group dynamics, and factors that affect motivation, productivity, organizational structure and design, strategic management, leadership, and organizational culture. Current problems and issues in organization of behavior are studied including cross-cultural differences. Prerequisites(s): BUS 210 and junior standing or permission of instructor. Every three years.



Credit: 4

  BUS 315 - Human Resource Development

The development of human resources is critical to an organization's ability to gain a competitive advantage in the modern business environment.  The purpose of this course is to introduce students to the key concepts and skills necessary to analyze and deliver human resource development in an organization.  In particular, students will learn how to identify human resource development needs and develop developmental objectives; design and implement effective development programs; evaluate developmental programs.



Credit: 4

  BUS 320 - Consumer Behavior

Explores consumer behavior as a subset of aggregate human behavior. Specifically concerned with the study of consumer behavior from different perspectives, such as economic, psychological, sociological, and cultural; also examines current integrated models of consumer behavior and their implications for marketing. Also this course explores factors such as personality, small groups, demographics, social class, and culture on the formation of consumer attitudes and purchasing behavior. Prerequisite(s): BUS 220 and junior standing, or permission of instructor. ECO 101S and ECO 102S recommended. Even year.



Credit: 4

  BUS 323 - Digital Marketing

Digital marketing is a dynamic and challenging aspect of marketing. The widespread use of mobile and social media has revolutionized how marketing professionals operate. In this course, we will examine major developments including search engine optimization, search engine marketing, email marketing, social media marketing as well as online listening and monitoring. Students will develop skills enabling them to:

·         stay current with emerging digital technologies relevant to this dynamic market space.

·         develop appropriate digital marketing tactics and strategies

·         monitor the performance of digital marketing activities.

The course will enable students to think like digital marketing professionals, and to gain experience with industry-relevant hands-on assignments and exercises. By the end of the course, students will be able to walk into any organization (whether for-profit or nonprofit) with an online presence and improve their use of the digital market space. Prerequisites: BUS 220 or permission of the instructor. Every two years.



Credit: 4

  BUS 326 - Social Media Marketing

Social media has given individuals greater power over marketers, firms, and brands; consequently, organizations worldwide are facing major changes in how consumers interact with firms and with each other. This course will enable students to develop the knowledge, perspectives, and skills required to develop social media strategies and tactics that leverage the opportunities to build relationships and engage with customers. We will examine consumers' online social interactions, content development for popular social media platforms, and the development of appropriate marketing strategies and tactics. Prerequisites: BUS 220 or permission of the instructor. Every two years.



Credit: 4

  BUS 335 - International Business

Focuses on business activities that cross national boundaries, including exports and imports, traditional internal trade discussions as well as foreign direct investment, international banking, international transfer of technology, global business strategy, and the study of economics, politics and cultures as important aspects of multinational business. Prerequisite(s): BUS 210 and BUS 220 and ECO 101S or ECO 102S or permission of instructor. Every year.



Credit: 4

  BUS 336 - International Management

This is an intermediate level course that provides a broad approach to the field of international management. The focus is on the functional areas of business management as affected by international and multinational operations and on the environment in which international firms operate with regard to their management philosophy. Prerequisite(s): BUS 210 and ECO 101S or ECO 102S, or permission of instructor. Every three years.



Credit: 4

  BUS 337 - International Marketing

An intermediate course of institutions, functions, policies, and practices in international markets. Global, multinational aspects of business enterprises and their effects on marketing problems and management are analyzed. Choice of entry strategies for international markets, analysis of international competition at home and abroad and the development of global marketing strategies are addressed as well. Prerequisite(s): BUS 220 and ECO 101S or ECO 102S, or permission of instructor. Every three years.               



Credit: 4

  BUS 340 - Managerial Finance

An intermediate applications-oriented course analyzing the environment and mechanics of finance and financial decision making. Emphasis is placed upon: financial statement analysis, ratio analysis, the linkage between pro forma forecasting, break-even analysis and leverage (operational and financial), working capital management (current asset management), and introduction to long-term investment decision making. Prerequisite(s): BUS 208 and ECO 101S and ECO 102S. Every year.



Credit: 4

  BUS 345 - Investment Management

The course aims to provide the student with a theoretical background to investments, covering financial markets, portfolio theory, financial analysis, equity and fixed income valuation, risk and return, and performance evaluation. The course will focus on strategies for planning, analysis, asset selection, implementation and ongoing monitoring to meet the investment goals of individual and institutional investors. Prerequisite(s): Junior Standing or permission of instructor. Every three years.



Credit: 4

  BUS 350 - Social Marketing

Social marketing adapts business marketing practices to organizations and programs dealing with social issues. Its purpose is to create awareness of social issues and influence the behavior of target audiences in order to improve their personal welfare and/or that of society as a whole. Prerequisite(s): Junior standing or permission of instructor. Every two year.



Credit: 4

  BUS 360 - Entrepreneurship

This course introduces students to the entrepreneurial process. It examines the entrepreneurial mindset and how entrepreneurs identify potential opportunities for new ventures. During the course students will also develop of an initial business model for a new venture. Prerequisite(s): Junior standing. Every two years.



Credit: 4

  BUS 375 - Marketing Management

The characteristics and management of markets are analyzed in topics that include: brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. Prerequisites: BUS 210, BUS 220. or permission of instructor. Every two years.



Credit: 4

  BUS 377 - Special Topics in Business

Courses offered under this heading are offered as special circumstances allow. Subjects and focus will vary according to the interests and expertise of the instructor. Prerequisite(s): 16 hours in business plus junior or senior standing; further prerequisites at discretion of instructor. Variable.



Credit: 4

  BUS 385 - Projects in Business and Economics

This will be a project based, experiential learning course. The primary goal of the course is to develop skills in applying business and economics principles to solve real work problems. The process will be preceded by foundations in project management, leadership, group dynamics and research methodology. The students will be evaluated not only on their approach, findings and presentation of their research study / project, but also on the manner in which they worked together in a group, provided leadership and other group functions as well as the insights they developed into their functioning within teams. This course aims to develop leadership, problem solving and analytical skills, as well as providing mechanisms for facilitating such processes. Prerequisites: Junior Standing or Permission of Instructor. Every two years.



Credit: 4

  BUS 396 - Internship in Business

The internship experience requires the application of prior academic Business Economics course work. Proposals should be developed in consultation with a faculty member and submitted in writing to the Chairperson of the Division of Social Sciences and Business for approval prior to registration. Upon the conclusion of the internship, the student must submit a comprehensive report on the experience to the supervising faculty member. Students must enroll for a minimum of 4 credits, but no student is permitted to enroll for more than sixteen credits in BUS 396. The maximum credits also applies to multiple or repeat registrations which are allowed. For example no student may thus enroll for more than four 4 credit internships. Credits will be allowed on the basis of 32 hours of field work per credit. Prerequisite(s): Junior standing and divisional permission only. (Pass/Fail option.) Variable.



Credit: 4-16

  BUS 397 - Independent Study in Business

Students pursue particular topics of joint faculty/student interest. Prerequisite(s): Written permission of the instructor at preregistration and a written course proposal during the first week of classes. (Pass/Fail option) Varies. 



Credit: 4

  BUS 477 - Special Topics in Business

The study of a specialized topic not offered in the usual curriculum. Varies. 



Credit: 2-4

  BUS 480 - Service Operations Analysis, Design and Management

This course deals with the design, analysis and management of a firm’s service operations. It examines critical strategic management and marketing issues as well as the design and analysis of the firm’s servicescape, service processes and management of its service providers/people. Prerequisite(s): Senior standing in Business Economics or other administration program, including completion of junior level program requirements, or permission of instructor. Every year.



Credit: 4

  BUS 491 - Strategic Management

This is a "capstone" course synthesizing the theoretical and practical knowledge acquired in previous course work: it entails case analysis of the processes of strategic policy formulation and implementation. Intended as one of the last courses to be completed in the Business Economics major. Prerequisite(s): Senior standing in Business Economics or related administration program. Every year.



Credit: 4

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