University of Maine at Farmington 2016-2017 Catalog
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Visual and Performing Arts - Arts Administration
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Degree Earned
Bachelor of Arts: Visual and Performing Arts - Arts Administration

The concentration in Arts Administration combines studies in business and the arts with an emphasis in art and visual culture, music, theatre, or an individualized option. Students are challenged to develop independent thinking that transcends traditional boundaries as they engage the increasingly interdisciplinary world of the arts. Project 1, where majors join faculty in the investigation of a topic or idea, helps first-year students learn to make a unique contribution within a community. In Project 2, juniors and seniors work in small groups, and largely separate from faculty, as they conceive, create, and present a project in a public setting. Project 3 is the disciplinary capstone, providing seniors the opportunity to work in the field as they culminate their study at UMF and prepare their career after UMF.

Learning Goals: Students graduate from the Arts Administration program:
  • with professional expertise in the arts, their area of emphasis (art and visual culture, music, or theatre) and business. Equally important, graduates are able to think beyond disciplinary boundaries, something of particular importance in the arts field.
  • with the independence to create, manage their own projects, and work with others in a community setting.
  • with the ability to write effectively in multiple genres such as artist statements, research papers, and creative work.
  • already familiar with the world beyond UMF through travel (preferably international), engagement of the field (conferences, concerts, contacts), and insights brought by visiting faculty


Art/Visual Culture: Students graduating with an emphasis in art/visual culture

  • have an understanding of art and visual culture through close examination of artworks within relevant social, political and intellectual contexts.
  • are able to read and respond critically in writing and discussion to art- historical, theoretical, and critical texts.
  • are able to use both spoken discussion and writing as modes of gaining access to, interpreting, and reflecting on art and visual culture.

Music: Students graduating with an emphasis in music

  • demonstrate knowledge of different musical cultures, genres, and historical periods, and an understanding of the connections and contrasts between them.
  • demonstrate understanding of music as text; that is, something which is part of culture and experienced through multiple perspectives.
  • demonstrate, through writing and creating music, an understanding of technology and how it continues to shape the arts.
  • Are able to use an understanding of audience to bring complex and abstract ideas to society and connect people to music that lies outside of the mainstream.

Theatre: Students graduating with an emphasis in theatre

  • demonstrate effective verbal, written and graphic communication skills.
  • are able to implement standards for evaluating the art of performance and theatre productions.
  • demonstrate understanding of dramatic script analysis and a broad base knowledge of plays and theatre styles.
  • present work informed by an understanding of world theatre and theoretical developments.
  • demonstrate a solid fundamental education in acting, directing and technical design.

Individualized: Students electing the Individualized emphasis will develop a customized set of learning outcomes with their advisor, using it as a guide for choosing the most appropriate courses.


Arts Administration, emphasis in Art and Visual Culture, Music,Theatre or Individualized (60 credits)

  BUS 208 Accounting Principles                                                            4
  BUS 360 Entrepreneurship 4
  REH 381 Grantwriting 4
One of the following: 4
  BUS 220 Principles of Marketing                                                         
  BUS 350 Social Marketing  
One of the following:  4
  BUS 310 Human Resources Management  
  BUS 311 Management and Organizational Behavior                           
  BUS 315 Human Resources Development  
SPV 100A Project 1 4
SPV 300 Project 2 4
SPV 400 Project 3 (eight-credit internship)                                              8
One of the following:
  SPV 160A Introduction to Live/Performance Art                                         
  SPV 265A Third Ear: Multiple Voices in Sound  
 SPV 260A Language of Performance  
Emphasis in Art and Visual Culture, Music, Theatre, or Individualized
(grades must be C or better in all courses)
Art and Visual Culture Emphasis
ART 120A Art on the Edge 4
ARH 276A Contemporary Art                                                                        4
Twelve additional credits from ART and/or ARH, with no more than four credits at the 100 level. 12

Music Emphasis

MUH 150A Contemporary Music: Connections to the Past 4
Sixteen additional credits from MUH and/or MUS, with no more than four credits at the 100 level. 16

Theatre Emphasis

Twenty credits in THE, chosen in consultation with the advisor, with no more than eight credits at the 100 level. 20
Individualized Emphasis
Twenty credits from ARH, ART, MUH, MUS, SPV, and/or THE, with no more than eight credits at the 100 level, chosen in consultation with the advisor. 20
Total Credits for the Major:  60  

One year of one foreign language at the college level or two years of one foreign language at the high school level.

For specific information about general education requirements and expectations, see the General Education Requirements in the Academic Programs section of this catalog.



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