University of Maine at Farmington 2021-2022 Catalog

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Performing Arts - Arts Administration
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Degree Earned
Bachelor of Arts: Performing Arts - Arts Administration

The concentration in Arts Administration combines studies in business and the arts with an emphasis in music, theatre, or an individualized option. Students are challenged to develop independent thinking that transcends traditional boundaries as they engage the increasingly interdisciplinary world of the arts. Project 1, where majors join faculty in the investigation of a topic or idea, helps first-year students learn to make a unique contribution within a community. In Project 2, juniors and seniors work in small groups, and largely separate from faculty, as they conceive, create, and present a project in a public setting. Project 3 is the disciplinary capstone, providing seniors the opportunity to work in the field as they culminate their study at UMF and prepare their career after UMF.

Learning Goals, Assessment, and Requirements

Arts Administration, emphasis in Music,Theatre or Individualized

BUS 210 Principles of Management                                        4
BUS 220 Principles of Marketing 4
BUS 310 Human Resources Management 4
BUS 315 Human Resource Development  
Any two of the following (8 credits):  
BUS 208 Accoounting Principles 4
BUS 240 Financial Management for Recreation Tourism  
BUS 311 Management and Organizational Behavior 4
BUS 320 Consumer Behavior 4
BUS 323 Digital Marketing 4
BUS 360 Entrepreneurship 4
BUS 385/ECO 385 Projects in Business and Economics 4
Application Courses:  
MUS 100A/THE 100A The Creative Hab it: Project 1 4
MUS 300A/THE 300A Creative Arts Management: Project 2 4
MUS 400A/THE 400A The Creative Project: Project 3 4
All students are required to complete an Internship prior to the last semester.  
Music Emphasis  
Twenty credits in MUS or MUH, chosen in consultation with the advisor,  
with no more than eight credits at the 100 level 20
Theatre Emphasis  
Twenty credits in THE, chosen in consultation with the advisor, with no  
more than eight credits at the 100 level.  20
Individualized Emphasis  
Twenty credits from BUS, ECO, MUH, MUS, and/or THE, with no more than eight  
credits at the 100 level, chosen in consultation with the advisor. 20
Total Credits for the Major:  52  

For specific information about world language requirements and expectations, see the General Education Requirements in the Academic Programs section of this catalog.

For specific information about general education requirements and expectations, see the General Education Requirements in the Academic Programs section of this catalog.


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Learning Goals, Assessment, and Requirements
Learning Goals: Students graduate from the Arts Administration program:
  • with professional expertise in the arts, their area of emphasis (music or theatre) and business. Equally important, graduates are able to think beyond disciplinary boundaries, something of particular importance in the arts field.
  • with the independence to create, manage their own projects, and work with others in a community setting.
  • with the ability to write effectively in multiple genres such as artist statements, research papers, and creative work.
  • already familiar with the world beyond UMF through travel (preferably international), engagement of the field (conferences, concerts, contacts), and insights brought by visiting faculty


Music: Students graduating with an emphasis in music

  • demonstrate knowledge of different musical cultures, genres, and historical periods, and an understanding of the connections and contrasts between them.
  • demonstrate understanding of music as text; that is, something which is part of culture and experienced through multiple perspectives.
  • demonstrate, through writing and creating music, an understanding of technology and how it continues to shape the arts.
  • Are able to use an understanding of audience to bring complex and abstract ideas to society and connect people to music that lies outside of the mainstream.

Theatre: Students graduating with an emphasis in theatre

  • demonstrate effective verbal, written and graphic communication skills.
  • are able to implement standards for evaluating the art of performance and theatre productions.
  • demonstrate understanding of dramatic script analysis and a broad base knowledge of plays and theatre styles.
  • present work informed by an understanding of world theatre and theoretical developments.
  • demonstrate a solid fundamental education in acting, directing and technical design.

Individualized: Students electing the Individualized emphasis will develop a customized set of learning outcomes with their advisor, using it as a guide for choosing the most appropriate courses.

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